The ISM, Inc. Blog

What Goes Up? Bringing the Cloud Back Down to Earth


Computers weren’t always personal. Long before the average customer could carry the entire Web in their back pocket, these revolutionary devices consumed entire rooms. They might seem like mammoth, prehistoric contraptions to people now, but they launched society into the future that we now call the present. Yet while the predecessor to the modern processor feels ancient, the concept still persists, only now these vast systems hold the secret to success, for they don’t house the bare-bones technology we take for granted—they’re the physical manifestation of the ever-present “cloud.”

When people claim that their data has been saved to the cloud, they’re talking about nothing more than some remote server that resembles these monstrous computers of yesteryear. (Those fluffy, Cumulus clusters in the sky still carry nothing more than precipitation.) But, as the cloud becomes the standard across industries, companies must do all they can to protect the information they have stored, lest they grow saturated and begin to rain sensitive data—data entrusted to them by countless devoted customers over the span of their life cycle.

While the cloud might seem abstract to some, it’s name simply indicates that the given information, when stored remotely, can be accessed anywhere at any time instead of limiting availability to the local device. From something as simple as past iTunes purchases, to critical data that includes birth dates and credit card numbers, end-users have adopted cloud technologies into their everyday lives by allowing brands they trust to keep this data safe. Cloud capabilities create an added level of convenience that makes this risky proposition worthwhile.

Beyond the practical benefits, however, the cloud enables growth for the business and the relationship. By embracing the cloud, brands can quickly add new tech tools to their arsenal in an effort to stay ahead of the competition. A cloud infrastructure gives brands to scale when the need arises, which ultimately reduces costs. With the necessary tools in place, businesses can subsequently improve the customer experience, as any and all operational improvements must be guided by the desire to engage and retain the end-user.

Business leaders should not still have their heads in the metaphorical clouds on this subject. Even though there’s nothing tangible to grasp, the advantages  couldn’t be more real. It’s quite similar to the average bank account, in fact. Cash might never cross your palm, thanks to direct deposit and electronic transfers, but it’s still yours to spend. Similarly, data stored in the cloud exists remotely and it's at the brand’s disposal. As long as the given company values data security as highly as the data itself, this combination will surely promise a sky- high return on investment that enables internal operations and external relationships to soar to new heights.

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